Hôtel des Palmiers
Hôtel des Palmiers (“Palmtrees Hotel”) is an hotel in the south of France who wants to target a young and fresh audience that wants to experience the delights of the region without resorting to classic tourist traps.
It also proposes a colorful programation that celebrates local culture and identity.
The identity is fresh and modern while also sporting an old-fashionned logo that’s meant to bridge the gap between modernity and tradition.
It is declined on several items, including door hangers, cards, chaises longues...
A vibrant welcome to the South
The identity mixes modern simplicity of clean lines and
a handdrawn artstyle for the illustrations that gives it a
festive and vibrant attitude.Youthful
The identity helps attract a younger crowd
with the playful fonts and shapes that play and
answer to each other, making it dynamic.Mediterranean
The idea is to promote the hyper-local
character of the prestation. From lifestyle to
colors, they need to represent the southern art
de vivre.
The website is simple and straight to the point, and functions as a business card and a platform for reservations.
The illustrations display dancing people, animals and natural elements, to produce the effect of a joyful ode to life. The geometric and simple shapes are a reference to Matisse collages.
![](https://freight.cargo.site/t/original/i/ec10b7402538b8c514645ab989534501bc5e11bf3874bd50237c005813153a93/Screenshot-2024-03-14-at-20.00.40.png)
![](https://freight.cargo.site/t/original/i/72b650ac4c3e48f40c6a4dfe97c3c68ce0e790f8267340b91e595c456235a830/Screenshot-2024-03-14-at-20.00.54.png)
![](https://freight.cargo.site/t/original/i/9ff9d0f3489fc1d0ebdfba5a1f56eb0da9a56030aa01876ec677ed05ff640d89/Screenshot-2024-03-14-at-20.00.21.png)
![](https://freight.cargo.site/t/original/i/6c02b59d84e41fad6efb475e9c91b15e636eddc47028f5e3289cbad0926baa10/Screenshot-2024-03-14-at-20.01.03.png)
![](https://freight.cargo.site/t/original/i/d2e448fdc321e662c475284d34b081505614596aa6e514a5a73379f57a1778c0/Screenshot-2024-03-14-at-20.00.27.png)